Name: Converse SHAI 001 Lux “Truffle”
Colorway: Brown/Browm
SKU: A18486C-200
MSRP: $170 USD
Release Date: February 26, 2026
Where to Buy: Converse
Converse is elevating its partnership with Oklahoma City Thunder star Shai Gilgeous-Alexander through the introduction of the SHAI 001 LUX “Truffle.” Designed to align with the upcoming NBA All-Star Weekend festivities in Los Angeles, this release shifts the signature line toward a high-end lifestyle aesthetic, moving beyond standard performance footwear tropes to embrace a more deliberate, luxury-inspired direction.
The “Truffle” iteration is defined by its material execution, draping the sculpted upper in a deep, chocolate-leaning brown nubuck. The design prioritizes cohesion over flash, integrating a sleek zip closure along the medial side for a streamlined look. Subtle gold foil details on the sockliner provide understated contrast, while the silhouette’s modern lines remain intact, reinforcing a mature visual identity for the franchise.
The launch strategy mirrors the premium nature of the shoe, with an experiential rollout planned for Los Angeles. Early access begins February 14 at the “Shai Lounge”—an event featuring curated food, drinks, and live performances—followed by drops at Undefeated La Brea and a Foot Locker takeover at L.A. Live. The shoe is positioned as a centerpiece for the brand’s All-Star presence, emphasizing an experience rather than a simple retail transaction.
Following the initial Los Angeles activation, the Converse SHAI 001 LUX “Truffle” will see a wider release later this month.
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