Name: Air Jordan 1 Low “Bred”
SKU: 553558-067
Retail Price: $115 USD
Release Date: Holiday 2024
Retailers: Nike
If you can’t wait for the Air Jordan 1 Hi 85 “Bred” to drop next year — or think you’re going to take another soul-crushing L on it — Jordan Brand has a low-top, low-stress option on the way for you: the Air Jordan 1 Low “Bred,” a style that’s set to touch down before 2024 ends.
Yes, it’s not the shape of the OG Air Jordan 1 Low, instead offering a more rounded heel and a thicker collar. No, the branding isn’t quite right: there’s a ball-and-wings logo embroidered on the heel and a Jumpman on the tongue in place of a standard Nike Air tag. Yes, the outsole is black instead of red. Yes, it feels a bit like the “we have this at home” meme.
However, the “Bred” does have several things working in its favor. It’s much more reasonably priced, arriving at $115 USD as opposed to its high-top counterpart’s rumored $250 USD price point. It should be widely available, as it’s a general release that was likely produced in enormous quantities. It’s a heritage style for the masses, one that won’t be gatekept or resold for wild markups (though the resell market’s pulse is much fainter than it was during the earliest years of the decade, OG Air Jordan 1 colorways still pack an aftermarket punch). It’s a heck of a lot closer to the OG than the myriad of flipped, altered, hybrid colorways that have touched down over the last few years.
So if you’re keen on adding a pair to your rotation, look for this Air Jordan 1 Low “Bred” to drop at some point before the end of the year. No official release date has been announced at the time of writing, and since it’s a GR, in-line style, it’ll likely hit the Nike webstore in the coming days sans fanfare or a hard launch date.
