As the football season gets underway, footwear brand Skechers takes to the UAE to drop its innovative Evolution pack.
A year on from the launch of its football category, the two-part pack has come out top among its various releases with its performance-focused designs, gaining widespread popularity across Europe. Having earned Bayern Munich striker Harry Kane the Golden Boot last season, and continuing to be the brand ambassador’s on-pitch footwear choice, the Evolution collection is a testament to the Skechers approach to crafting technical football boots.
“We started with great ambitions last summer launching Skechers Football in Europe with Harry Kane and now we’re bringing our incredible offering to football-loving markets worldwide as part of our global expansion,” shares the president of Skechers Michael Greenberg on the launch in UAE. “Harry, along with our entire team of elite athletes, illustrate how many of the best and brightest players in the world want to wear ‘Comfort That Performs.’”
The brand’s introduction in the UAE will allow fans to get their hands on the Evolution pack’s Razor and SXK_01 silhouettes. In the first, Skechers focuses on acceleration and pace by reinterpreting a streamlined, track-inspired shape in the form of a football boot. On a carbon-infused sole plate, a body of HYPER BURST PRO cushioning is dressed with an upper of the brand’s Performance FitKnit material, adding to its breathability and lightweight feel. Meanwhile, the second silhouette is tailored towards the perfect strike with a responsive TU plate, Skechers Move Foam, and a hardwearing outer.
Along with the pack’s regional release, the brand has unveiled new youth and kids ranges which feature firm ground and turf models for the next generation of footballers. While more details are yet to come, it has been revealed that the drop is slated for later this year.
Take a close look at the Evolution pack in the gallery above.
Skechers football range will be available to shop in its stores in the UAE region this month. Head to its Instagram page now to find out more.
