Renowned tennis label Sergio Tacchini is testing its swing for Spring/Summer 2024, embracing its on-court identity on British and Parisian streets. The disruptive label heads outside after cooking treats in the kitchen, joining Paperboy Paris for delicious meals at its Le Marais restaurant.
Sergio Tacchini’s SS24 “Livello Rosso” footwear collection is tested across a thrilling match in the French capital, stepping correctly onto its cobbled walkways. The occasion was met with an uproar, capturing thousands of guests feasting on PaperBoy’s signature dishes.
While European teams competed on the streets, Sergio Tacchini dressed the players in its SS24 kicks, reimagining the Prime Shot model with modern outlines and Dynamic Action cushioning. The brand’s 70s Racer stormed the streets with ultra-modern appeal, while the Cup Slide was primed for summertime in bold hues.
Take a closer look at Sergio Tacchini’s SS24 collection in the gallery above. It is available to shop now via the brand’s website.
