Summary
- EKINs, Nike’s special brand ambassadors, are receiving their sixth promotional sneaker
- The first EXIN-exclusive made by Jordan Brand is the Air Jordan 1 Low “Never Not Working”
- 200 numbered pairs are being handed out exclusively to EKINs
Nobody lives the Swoosh like an EKIN. The brand’s special ambassador program was founded in 1981 and is known for consisting of Nike’s most dedicated leaders. These “athlete missionaries” are occasionally treated to promotional pairs limited to just EKINs, such as 2020’s Dunk Low. Five years later, an Air Jordan 1 Low has been crafted for the crew in celebration of the model’s 40th anniversary.
The first EKIN-exclusive from Jordan Brand, this pair takes on a “Never Not Working” theme that nods to how not a moment goes by where an EKIN isn’t working. Whether it be hosting a special pop-up or connecting with their community, EKINs are the face of the Swoosh. The shoe features a “Shattered Backboard”-esque color scheme, with black, off-white, and orange combining together. Distressed lateral Swooshes and midsole wear are a reference to the “weathered experience” of being an EKIN while the aforementioned “Never Not Working” callout can be spotted at the interior side of the tongue tag. On the other side of the tag, the Jumpman logo is joined by an “E4L” (EKIN for Life) nod. The EKIN logo is also present at the right shoe’s heel, replacing the standard Wings logo found on the left shoe. Rounding out the pair is a sublimated print of the Jumpman skyline photo at the sockliner and within the pair’s special box.
The Air Jordan 1 Low “Never Not Working” will only be distributed to EKINs. With a mere 200 numbered pairs in circulation, this is sure to go down as a grail for many Air Jordan 1 collectors.
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