Despite the NBA season coming to a close last month with the Boston Celtics triumphing over the Dallas Mavericks, the league has remained a focal point for sports fans as not only did last week feature the NBA Draft, but the beginning of the already chaotic free agency as well. As various stars declare their allegiance to new franchises, the usual lineup of sneaker brands — Nike, New Balance, adidas, PUMA, Jordan Brand and ASICS — are back with a new roster of kicks to consider copping. However, before we let you know what sneakers you should have on your radar this week, let’s take a look back at what footwear headlines from the past seven days stood out.
Starting with the feature front, we recapped the 10 biggest footwear moments of Paris Fashion Week, highlighting everything from COMME des GARÇONS x Nike to ROMBAUT x PUMA. We also presented our biannual round-up of editors’ picks in footwear, sharing our favorite shoes of the year thus far.
As for the key pieces of news, Nike stock had its worst day on record due to a projected 10% sales decline in the current quarter. However, new rumors and reveals have brewed up fresh excitement surrounding the Swoosh. The brand took to Instagram to tease the return of its fabled Wu-Tang Clan Dunk Highs, which are said to be releasing this fall. As for the rumor mill, it pointed to a potential return of the original Off-White™ x Nike “The Ten” collection for its 10th anniversary in 2027.
Word of the legendary UNDEFEATED x Air Jordan 4 returning in 2025 also popped up, while other Jordan Brand-related rumors involved a Nike SB x Air Jordan 4 “Varsity Red” for 2025. We also caught a closer look at the Travis Scott x Air Jordan 1 Low OG “Velvet Brown” as additional information regarding the Nigel Sylvester x Air Jordan 4 RM project surfaced. Elsewhere in the footwear industry, New Balance made noise with first looks at the INVINCIBLE x N. HOOLYWOOD x New Balance 1906U and Action Bronson x New Balance Minimus Trail.
Now that you’re up to speed on the latest happenings in the sneaker space, let’s go ahead and see which ten sneaker releases are standouts this week. Afterwards, be sure to stop by HBX to shop styles that are available now.
Nike Alphafly 3 “Blueprint”
Release Date: July 3
Release Price: $285 USD
Where to Buy: SNKRS
Why You Should Cop: The next generation of race-ready performance from Nike has arrived with the debut of the Alphafly 3. Its marathon-oriented build has been embraced by runners around the world this year, and continues to see action in a new “Blueprint” colorway that dons a prototype theme with its unique detailing such as the midsole writing, faded Swoosh and tongue branding.
KITH x New Balance MT580 and MS1300 “Malibu”
Release Date: July 4
Release Price: TBC
Where to Buy: KITH
Why You Should Cop: As KITH’s presence spreads throughout the globe, its latest flagship opening is in Malibu. To commemorate this, the Ronnie Fieg-led label has reconnected with New Balance to assemble two “Malibu” themed sneakers — featuring the MT580 and MS1300 silhouettes. Both shoes combine a canvas upper with suede overlays while sporting off-white, gray and orange coloring that nods to the new location.
adidas D.O.N. Issue #6
Release Date: July 5
Release Price: $120 USD
Where to Buy: adidas
Why You Should Cop: Donovan Mitchell and adidas Basketball are continuing their partnership by introducing the adidas D.O.N. Issue #6 this week. Arriving amidst the chaos of the NBA free agency, the new design features Lightstrike Pro at the forefoot and Lightstrike at the heel. Its debut “Purple Burst” colorway sees the anatomically-shaped upper host an eye-catching composition of purple and red hues.
PUMA LaFrancé “Moment” and “Untouchable”
Release Date: July 5
Release Price: $110 USD
Where to Buy: PUMA
Why You Should Cop: Earlier this year, LaMelo Ball and PUMA Hoops expanded on their portfolio together by introducing the duo’s first lifestyle-oriented sneaker: the PUMA LaFrancé. Now, it is set to drop in two new colorways that have been named “Moment” and “Untouchable” respectively. Each look again utilizes the chunky silhouette, hosting ample co-branding across the toe, tongue, midsole and heel regions. The “Moment” iteration sees a monochromatic beige finish dress the shoe while the “Untouchable” pair favors a contrast-heavy combination of pink and black.
Jordan Luka 3 “Midnight Racer”
Release Date: July 5
Release Price: $130 USD
Where to Buy: SNKRS (European Exclusive)
Why You Should Cop: Another NBA-affiliated signature shoe that is landing on shelves for the first time this week is Luka Dončić and Jordan Brand’s Jordan Luka 3. Key technical specifications of the shoe are a new version of the Isoplate, full-length Cushlon 3.0 foam and Tier-2 sustainability, which states that each pair utilizes at least 20% recycled material by weight. Set to arrive on European shelves first, this “Midnight Racer” iteration of the new model combines purple and pink atop its overlay that rests next to a black base. A mint green accents the pair at its sole unit while the heel is backed by purple branding elements.
PUMA MB.03 “Miami”
Release Date: July 5
Release Price: $125 USD
Where to Buy: PUMA
Why You Should Cop: LaMelo Ball and PUMA Hoops have a busy Friday ahead of them as a new MB.03 colorway is set to release alongside the previously discussed LaFrancé drop. Donning a “Miami” theme, the bold pair begins with an all-teal build that is enlivened via bright pink detailing and branding throughout.
ASICS GT-2160 “Paris”
Release Date: July 5
Release Price: $120 USD
Where to Buy: ASICS
Why You Should Cop: ASICS returned the GT-2160 to shelves last year, teaming up with everyone from Dime to GALLERY DEPT. in the time following. Its latest look to hit shelves is a “Paris” colorway that serves as an homage to this year’s Olympic Games, which are set to begin later this month. Beginning with an off-white makeover, it is accented by silver, black, neon yellow and peach detailing at its overlays.
Opium Paris x Jordan Air Ship
Release Date: July 6
Release Price: $150 USD
Where to Buy: SNKRS
Why You Should Cop: Another Parisian project involves boutique Opium Paris and Jordan Brand collaborating on the Jordan Air Ship. Celebrating Opium’s roots, the shoe features the brand’s stars and mosaic motifs, the latter of which being inspired by Moroccan glazed tiles. Its color composition begins with an off-white base that carries black at the overlays and Swooshes while Opium’s signature purple arrives at the collar. Tear-away Swooshes serve as a hidden feature, revealing the aforementioned mosaic pattern when altered.
Up There x ASICS GEL-TERRAIN
Release Date: July 6
Release Price: $180 USD
Where to Buy: Up There
Why You Should Cop: Australian sneaker shop Up There has made its mark on the footwear industry by not only being a key shopping destination, but also via its collaborations with New Balance and ASICS. Joining forces with the latter once again, the two have reworked the GEL-TERRAIN. The mauve, lavender and gray arrangement is enlivened by hits of acid yellow and a fiery red, which all combine as a nod to the country’s wilderness.
Air Jordan 1 High OG “First in Flight”
Release Date: July 6
Release Price: $180 USD
Where to Buy: Select Retailers
Why You Should Cop: The Air Jordan 1 High OG is back in action this week, taking on a new women’s-exclusive “First in Flight” colorway that recollects not only Michael Jordan’s high-flying history, but the Wright brothers’ miraculous achievement as well. A fitting North Carolina blue combines with off-white, navy and gold detailing to remember the state’s soaring stars.
