Summary

  • The Colombian superstar has been appointed as Reebok’s newest global brand ambassador.
  • Karol G is the face of Reebok’s “Born Classic. Worn for Life.” campaign.
  • The partnership will continue to flourish in 2027 with the duo’s first collaborative collection, including sneakers and apparel.

Karol G has been named Reebok’s newest global brand ambassador, with a collaborative launch on the way for 2027.⁠
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Karol G has inked a multi-year contract with Reebok as the face of its new campaign, “Born Classic. Worn for Life.” The Colombian superstar will star in the brand’s upcoming global initiatives, marking a new era with the revival of Reebok’s Classics line in pure leather.⁠
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“I’m so excited to join the Reebok family. I’ve been wearing Reeboks for as long as I can remember, so becoming a global brand ambassador feels like a full-circle moment,” said Karol G in a statement.⁠
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The duo will work on a collaborative collection for 2027, marking Karol G’s official entry into footwear. Reflecting her style and global drive, the collection will include several sneakers and apparel designed by the artist.⁠

Take a closer look at Reebok’s announcement campaign starring Karol G in the gallery above.

Click here to view full gallery at Hypebeast