First Look At CNCPTS x New Balance’s 740 “Brut” Collaboration

Name: CNCPTS x New Balance 740 “Brut”
Colorway: TBC
SKU: TBC
MSRP: $120 USD
Release Date: January 10
Where to Buy: CNCPTS

Kicking off 2025, CNCPTS and New Balance continue their 740 collaboration with a new colorway reveal. The variant, dubbed “Brut,” borrows its name and inspiration from the French term that describes extra-dry Champagne — a fitting sequel to the previously released “Saignée” colorway.

The technical silhouette arrives in a palette comprised of varying shades of green. A dark metallic green dresses the mesh upper, while overs are doused in a shiny lime green. Meanwhile, the sockliner, eyestay, as well as laces, appear to come in a pale lime cream. The Orange tongue creates a bold contrast against the upper, while the ABZORB midsole completes the silhouette in an intense deep green.

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