HIDDEN.NY and ASICS Set Up Shop in Dubai for Sole DXB Music Festival
For Dubai's Sole DXB festival, which includes headliners like James Blake, Latto, the Roots, and more, HIDDEN.NY and ASICS built an inaugural pop-up experience at the festival site. An all-white structure engraved with the recognizable word marks of both labels was erected in the desert terrain where the pop-up taking place from December 13 to [...]