Summary:
- a cozy holiday-themed collection centered around its classic Medalist silhouette, updated with new heart-stitched designs.
- The drop includes three footwear styles plus matching apparel pieces – all featuring the same subtle heart motif.
- AI-generated campaign imagery showcases the collection in warm, festive home settings to reinforce its message: “Home Is Where The Heart Is.”
Things are winding down for Christmas, and footwear brand AUTRY has just released a cozy capsule perfect for some homey festivities. The new range is dubbed the ‘Medalist Love Capsule’ and – fittingly – carries the tagline “Home is where the heart is.”
The centerpiece of the collection is, of course, the brand’s tried-and-true Medalist silhouette. The new designs feature the same smooth leather base with an embroidered side panel and rubber sole; however, three new styles have been introduced, featuring “Silver”, “Black”, and “Platinum” hearts subtly stitched onto the toe – joining the existing “Red” heart design.
In addition to the new footwear, there are also three apparel pieces: the AUTRY Love Unisex Sweatshirt in “Grey”, a tee in “White”, and a cap in “Black”, all featuring the same subtle stitched heart and AUTRY logo as a design throughline.
To visually represent the collection’s central themes, a selection of AI-generated imagery accompanies the drop. The visuals showcase the pieces in stereotypically cozy, homey settings – for instance, sneakers placed in a living room with a tartan cushion, perfectly wrapped presents, and heart-shaped ornaments – perfectly portraying the collection’s message: “Home Is Where The Heart Is.”
The Medalist Love Collection is available now on AUTRY’s website and in select flagships.
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