Debuting its latest sneaker partnership, British lifestyle retailer END. teams up with HOKA to introduce a two-piece capsule inspired by outdoor adventures titled “Overland.”
Dedicated to the world of overlanding — a type of self-reliant, long-distance journey to remote destinations — the partnership is an ode to the freedom that exploration provides. Aligning with the collaboration’s theme, the retailer opts to rework the brand’s iconic Mafate Speed 2 and Kaya Low silhouettes.
The sneakers’ construction remains widely untouched to conserve their highly durable and rugged aesthetic — keeping both of their Vibram® Megagrip soles intact as well as the GORE-TEX® lining on the nubuck-clad Kaha Low’s fit to tackle any terrain.
The outdoor inspiration is also channeled throughout its color palette. Earthy tones of green, brown, beige, and blue adorn the upper to reference hues from vast landscapes like deserts and jungles. To round off the designs, exclusive dual-branded details feature throughout and include the END. logo incorporated into the upper, tags, and tongues.
For the accompanying campaign visuals, END. and HOKA voyage to the remote Tabernas Desert, located within Spain’s south-eastern province of Almería. Equipped with a 4×4 and utility gear, the landscape and nomadic feel encompasses the essence of overlanding as the sneakers’ functionality are put to the test in their intended environment.
Speaking on its latest partnership, HOKA’s director of lifestyle products Travis Wiseman explains, “Both brands have found common ground through the narrative created around “overlanding” – digging deep into the ethos of both HOKA & END. as it relates to exploring off-road and unchartered adventure.”
The draw to purchase the two-piece “Overland” collaboration is live now on the END. website with the Mafate Speed 2 retailing at £160 GBP (approx. $205 USD) and the Kaha Low at £175 GBP (approx. $225 USD).
